Author Archive
The Importance Of Sales And Marketing Coaching
In the very early days of technology companies, the industry was pretty much a monopoly and there was therefore no need to coach staff in sales and marketing as the products were guaranteed to take up the whole of the target market.
How Sales And Marketing In Technology Differs From Other Sectors
The technology sector is one of the largest contributors to the global economy, especially in areas like the Asia-Pacific it is the core driving force behind business growth. It is such a huge part of the economy that other industries suffer if something goes awry.
The Importance And Uniqueness Of The Technology Industry
The technology sector is one of the largest contributors to the global economy, especially in areas like the Asia-Pacific it is the core driving force behind business growth. It is such a huge part of the economy that other industries suffer if something goes awry.
Why Have Your Staff Coached In Sales And Marketing?
Sales and Marketing are among the top professions in the world, and whatever changes may happen in the world economy, the demand for good professionals in these key sectors will always be high. Even in sectors like technology, where the impetus is not really on sales and marketing, there is so much demand, that the salaries have shot up through the roof ” and there still are vacancies in almost every organization we see!
Is Coaching In Sales And Marketing Necessary For Your Staff?
Globally technological companies in the small and medium scale sector have a myth that they do not need any coaching in Sales and Marketing. However, let us take a case study of a discussion in a Board Room.
Selling Technology In Today’s Marketplace
In the current economic climate, selling anything to anyone is a challenge. Technology is one of the most difficult industries as far as generating sales goes.
Marketing for Technology Companies in an Economic Downturn
The directors and managers of the small ” medium technology companies are today forever simply trying to cling to survival, at least for the most part. All we seem to hear about it is how profits and sales are dwindling and that people are having to cut back on everything, and of course, the media jump straight in there to exacerbate the uncertainty and shove it in everyone’s faces.
